Factors Facilitating Successful Adoption Of eMarketplace By SMEs: The Case In Slovenia

Traditional selling channels are supplemented by new ways of doing business via Internet. One of this new ways is also electronic markets. Doing business on electronic market is not wide spread yet in Slovenia. But on the other hand some companies in Slovenia already have some experiences with eMarketplaces. Sharing of information will help other companies to adopt new selling channels faster. In the paper we present the most important factors for efficient entering eMarketplaces estimated by representatives of 3 big and 15 small and medium sized enterprises. From the seller perspective, company is efficient when it wins and runs business on electronic market with support of Internet intermediary. Searching for new business partners in longer period of time will bring good results only, if it will be support by top management. For successful selling on electronic market its own trade mark and size of the company are not crucial factors. To get the best results it is needed to educate employees, to daily plan activities on electronic market and to acquire quality and safety certificates for products and processes.